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Marketing Management An Asian Perspective
Kotler, PhilipSwee Hoon AngSiew Meng LeongChin Tiong Tan

A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing informa…

Edition
-
ISBN/ISSN
0-13-254897-6
Collation
xviii, 1055 hlm.; 26 cm.
Series Title
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Call Number
658.8 KOT m

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