A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing informa…
Indonesia. KKP. Direktorat Jenderal Penguatan Daya Saing Produk Kelautan dan Perikanan - Indonesia. IPB. Departemen Teknologi Hasil Perairan - Masyarakat Pengolahan Hasil Perikanan Indonesia (MPHPI)