Marketing Management An Asian Perspective
A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing informa…
- Edition
- -
- ISBN/ISSN
- 0-13-254897-6
- Collation
- xviii, 1055 hlm.; 26 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
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Found 1 from your keywords: Author : Chin Tiong Tan
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