Marketing Management An Asian Perspective
A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing informa…
- Edition
- -
- ISBN/ISSN
- 0-13-254897-6
- Collation
- xviii, 1055 hlm.; 26 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
Strategic Marketing For Education Institutions
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised e…
- Edition
- -
- ISBN/ISSN
- 0-13-668989-2
- Collation
- xii, 484hlm,; 23cm
- Series Title
- -
- Call Number
- 339.138 KOT s
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