Membangun loyalitas pelanggan pada Jasa Profesi B2B, Relationship Marketing (RM) dan e-CRM pada industri Hospitality, dan Persepsi Nilai dalam Perspektif Customer Relationship Management (CRM). Pem…
Aquatic biomass is one of the most wanted resources in the ocean because they are a good opportunities for aquatic products business, but in order to keep the ocean and the environments healythy, a…
A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing informa…
Markets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understan…
Jurnal Management dan Agribisnis memuat informasi hasil kegaitan penelitian, pemikiran konseptial dan review bidang ilmu manajemen dan agribisnis. Pada edisi ini, disajikan artikel sebagai berikut:…
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised e…