Marketing Management An Asian Perspective | Archivelago Indonesia Marine Library

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Marketing Management An Asian Perspective

Kotler, Philip - Personal Name; Swee Hoon Ang - Personal Name; Siew Meng Leong - Personal Name; Chin Tiong Tan - Personal Name;

A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing information systems, designing market strategies, launching new products and services, advertising programs, managing the salesforce, evaluating and controlling market performance, and the Asian marketplace. They include many case studies of marketing situations and companies' tactics from real-world situations in Asia.

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B1201578 658.8 KOT m Archivelago Indonesia Marine Library - Perpustakaan Kementerian Kelautan dan Perikanan Available

Detail Information

Series Title: -
Call Number: 658.8 KOT m
Publisher: 1996 : Prentice Hall., Singapore
Collation: xviii, 1055 hlm.; 26 cm.
Language: English
ISBN/ISSN: 0-13-254897-6
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Marketing
Manajemen
Pemasaran
Management
Specific Detail Info: -
Statement of Responsibility: -

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