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Marketing Management An Asian Perspective

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A textbook for advanced business undergrads and MBA students. The authors use an analytical, broad-based approach in their discussion of topics such as researching target markets, marketing information systems, designing market strategies, launching new products and services, advertising programs, managing the salesforce, evaluating and controlling market performance, and the Asian marketplace. They include many case studies of marketing situations and companies' tactics from real-world situations in Asia.

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Availability

B1201578

658.8 KOT m

Archivelago Indonesia Marine Library - Perpustakaan Kementerian Kelautan dan Perikanan

Available

Detail Information

Series Title

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Call Number

658.8 KOT m

Publisher

1996 : Prentice Hall., Singapore

Collation

xviii, 1055 hlm.; 26 cm.

Language

English

ISBN/ISSN

0-13-254897-6

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing
Manajemen
Pemasaran
Management

Specific Detail Info

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Statement of Responsibility

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