Strategic Marketing For Education Institutions | Archivelago Indonesia Marine Library

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Strategic Marketing For Education Institutions

Kotler, Philip - Personal Name; Fox, Karen F.A. - Personal Name;

Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.

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B1003779 339.138 KOT s Archivelago Indonesia Marine Library - Perpustakaan Kementerian Kelautan dan Perikanan Available

Detail Information

Series Title: -
Call Number: 339.138 KOT s
Publisher: 1995 : Pearson Eucation., 0
Collation: xii, 484hlm,; 23cm
Language: English
ISBN/ISSN: 0-13-668989-2
Classification: 339.138 PHI s
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: -

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