The rise of the platform marketer

Collection Location Politeknik Kelautan dan Perikanan Sidoarjo
Edition
Call Number 658.8 DEM t
ISBN/ISSN 978-1-119-05972-1
Author(s) Dempster, Craig
Lee, John
Subject(s) Management
Marketing
Customer
Tech Ecosystem
Marketer
Identity Management
Audience Management
Media Optimization
Privacy Paradox
Classification 658.8
Series Title
GMD Text
Language
Publisher Wiley
Publishing Year 2015
Publishing Place Hoboken
Collation xii, 228 p.; ilus.: 23,5 cm
Abstract/Notes
Specific Detail Info
Image
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