Brand admiration: building a business people love

RECORD DETAIL

Collection Location	Politeknik Kelautan dan Perikanan Sidoarjo
Edition
Call Number	658.827 PAR b
ISBN/ISSN	978-1-119-30806-5
Author(s)	Park, C. Whan MacInnis, Deborah J. Eisingerich, Andreas B.
Subject(s)	pemasaran Merek Sales Promotion Value of a Brand Brand Recall
Classification	658.827
Series Title
GMD	Text
Language
Publisher	Wiley
Publishing Year	2016
Publishing Place	Hoboken
Collation	xv, 270 p.; 23,5 cm
Abstract/Notes
Specific Detail Info
Image
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