Contemporary advertising

RECORD DETAIL

Collection Location	Politeknik Kelautan dan Perikanan Sidoarjo
Edition	2nd Ed.
Call Number	659.1 BOV c
ISBN/ISSN	0-256-03303-1
Author(s)	Bovee, Courtland L. Arens, William F.
Subject(s)	Marketing business Advertising Consumer Behavior Market Segmentation
Classification	659.1
Series Title
GMD	Text
Language	English
Publisher	Irwin
Publishing Year	1986
Publishing Place	Homewood
Collation	xxvii, 629 p.; ilus.: 28 cm
Abstract/Notes
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