Polling Survey And Evaluation Of Indonesia-Australia Joint Public Information Campaign On Illlegal Fishing
The annual reporting on public diplomacy activities by the overseas posts also relied heavily on listing public diplomacy activities such as briefings, the placement of articles in 'influential newspapers', seminars and conferences without providing an indication of the extent to which they achieved their objectives. For example, the report contained information on the joint Indonesia-Australia public information campaign on illegal fishing. The report stated clearly that the exercise was designed to 'ensure wide understanding of the issues involved, as well as an outreach campaign to fishing villages explaining the risks associated with illegal fishing in Australian waters'. Although the intention of the project was clear, there was no information on the effectiveness of the campaign—did it reach members of the target audience, did they listen to and learn from the message and did it change their views or actions?
|B1004170||343.77(94:92) MAZ p||Archivelago Indonesia Marine Library - Perpustakaan Kementerian Kelautan dan Perikanan||Available|
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